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In order to accurately convey your brand's identity, packaging is crucial. Your package will be the very first thing a customer touches and sees. Therefore, having the appropriate packaging and the "X" factor for the product's appearance will assist your venture into an untapped market.
Read MoreA 19-year-old posts a video on social media carrying out her skin care routine with xyz brand products. The following day, the brand's follower count skyrockets by the thousands. That’s the power of influencer marketing--nothing forced, just a subtle plug in that delivers results! But have you thought about why merely influencers? how do they bring about an industry revolution and how their presence may be leveraged? Let's dive right in!
Read MoreImagine it's a Saturday morning, and you've got yourself up early to drive to a field trip. You skipped breakfast and are now hungry; just then, you spot the golden arches with a sign that reads 10 kms ahead, and you instantly know you have a McDonald's ahead where you can quickly grab a scrumptious breakfast.
Read MoreIn the modern age, customer reviews and testimonials are powerful tools that can make or break a business. Today, customers do not solely rely only on extensive marketing claims but also trust existing customer reviews and testimonials, as social proof.
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